Richard Avedon On White
There are no props; there is nothing to lean on or hide behind. “I’ve worked out a series on no’s,” Avedon explains. “No to exquisite light, no to apparent compositions, no to the seduction of poses or narrative. And all these no’s force me to the ‘yes.’ I have a white background. I have the person I’m interested in and the thing that happens between us.”
Malcolm Gladwell on the search for universals vs the understanding of variability.
Vlasic pickles came to him and they said “Dr. Moskowitz we want to make the perfect pickle,” and he said “there is no perfect pickle, there are only perfect pickles” and he came back to them and said “you don’t just need to improve your regular you need to create zesty” and that’s where we got zesty pickles.
Seth Godin on busy-ness
Busy-ness might feel good (like checking your email on Christmas weekend) but business means producing things of actual value. Often, the two are completely unrelated.